Feb

14

Costs of Advertising, by Jim Sogi

February 14, 2007 |

Sometimes it costs some money to make money. You have your advertising. You have your expenses and normal overhead. Sometimes you have to fix up the merchandise to make it look good. You have to pay off your shills. You have to paint up them horses so they look nice to the buyers. Sometimes you have to give a bit on some inventory to get the action going, get the customers interested.

Hopefully the costs won't exceed the ultimate rake in, but you've got to spend a little hopefully to make a little. I'm not a gambler, but I guess you have to get the mark interested in the game by giving him a few pots before the rake. The problem is, I can never tell who the sucker is at the table when I play. Hmmm.


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