Nov

30

The book Made to Stick by Chip Heath and Dan Heath has many good ideas for market people and others. It says that proverbs are a good example of ideas that stick. They're concrete, surprising, simple, appeal to emotions, and often tell a story. Unlike the third hand best selling author, whose book they amazingly laud, these authors are the real things, with one being a professor of psychology, and the other an entrepreneur with a successful firm providing content to students.

Their idea that there is a curse of knowledge that must be overcome is very useful. It's sort of a corollary to Bacon's ever changing cycles, that what you believe often precluded you from learning new things. One wishes that those who are students of the depression and are lauded for applying that knowledge would realize that they suffer from that curse, as well as others who apply the wisdom of last year or the last cycle to lead others down the primrose in the current.


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