Jun
6
Underestimating the Mobile Market, from George Zachar
June 6, 2007 |
Fun With Statistics, by Michael Jennings
In the early 1980s, American telecommunications company AT&T commissioned management consultancy McKinsey to conduct some research into the newly invented mobile phone. How large was the market for these new devices likely to be? In a report that now makes hilariously funny reading, McKinsey predicted that there would be a world market for about 900,000 of these devices…almost exactly the same number of phones that Britons accidentally dropped in the toilet in 2006…
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