Dec
11
Brilliant Marketing, from Peter Ringel
December 11, 2025 |
I rarely use a squawk box. But on a day like FOMC I do. I don't trade news, mkt is usually earlier. I use it more like an alarm clock. So Y/D I tuned in and so did all the other zillion retailies.
They have a tiered model, there the premium is real-time (+ latency…hmmm) and the rest is delayed. A few major news like FOMC are real-time also on the free tier.
So seconds before the FOMC announcement, at the moment of highest attention by potential future paying customers, they piped in an add:
In the voice of Trump (surely AI generated):
"You are not on the premium feed. You are missing out. Lets make the news great again“
Brilliant
(not an endorsement of news trading )
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