Apr

10

Just read Murray Raphel Remembers, a great heroic autobiography by a man who loves life, his family, friends, customers, business. He was always ready to go the extra mile to do something new, and is a pioneer in public speaking, direct marketing, supermarket marketing, Atlantic City development, and small business retailing.

Five of his marketing rules are: everybody sell. Easier to get repeat business than new business. Your customer asks "what's in it for me?". Find out what the customer wants and give it to them. Winners do things now. 90% of bus comes from old customers or customers they recommend.

The rules about repeat business show why building up a customer base, the old time mailing list, or new fangled eyeballs is a tremendous asset. Shows why internet was not a bubble among other things. Also would suggest interesting hypotheses about the movements of price relative to open interest. The importance of price moves with reduced open interest for example rather than increased. Well worth reading about a heroic man, and a friend, the son who once was my President and forced me to throw Monroe Trout out compared to himself among other heroic contributions. The importance of having a good woman behind you also exemplified.


Comments

Name

Email

Website

Speak your mind

Archives

Resources & Links

Search