Oct

14

Susan just went to a conscious capitalism conference that she supports and heard this story from Nick about how a letter to customers admitting his failures and asking for help saved his business. I believe there are many lessons here, including the importance of keeping in touch and honoring your customers. Every business should treat their customers as good friends, I think. What do you think?

Craig Mee writes: 

I found this article about ten attributes of a good friend. Maybe these are good ideas for keeping in mind when building your relationship with the markets as well.

1. Keeps your secrets (unless you are about to harm yourself)
2. Defends you
3. Gives you good advice
4. Listens to you
5. Cares about your well-being
6. Does not change how they treat you based on other people's feelings about you
7. Tries to help you when you need it
8. Shares personal things about themselves with you
9. Tells you when you are wrong
10. Gets over disagreements without getting crazy revenge

It also makes me think about how sometimes Mr. Market talks to you as a friend and you don't listen. Most of us treat him as an enemy. What if he is, in fact, a friend, but our insecurities and weaknesses let us down in building a strong relationship with him.


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