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The Speculator

Recent articles:
• More evidence REITs are on the brink, 2/28/2002
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The Speculator
Small business or big, the rules are the same
Sooner or later, most of us will own or work for a small business. But tread carefully before you take the plunge -- and the risk -- of buying. Also: some interesting dividend plays with REITs.
By Victor Niederhoffer and Laurel Kenner

The birth, death and sale of small businesses in the United States is a key feature of the American way of life and investing, providing an important source of wealth for those involved in the transactions, as well as valuable lessons for all investors. It is no exaggeration to say that the prevalence of small business is the key characteristic of market-based economies.
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Some 15 million of America's 21 million businesses are sole proprietorships, and 4.8 million have fewer than 100 employees. Add to these figures a reasonable estimate of those who have been or will be owners, and the number could easily double. At some point in our lives, most of us will own or work for a small business.

We were therefore very pleased when, in response to last week's article about real estate, we received the following query from a reader:

Do you feel that purchasing a convenience store for $300,000 plus $40,000 in inventory would be a smart idea at this time?

The store nets about $50,000 a year in profit and is in a community neighborhood of about 1,000 people, plus a large manufacturing company whose employees go there for lunch. The lunch could be expanded to make more profit.

Is there anything we should be aware of in the purchase of a convenience store? I sell residential real estate, and know very little about commercial real estate and what the rate of return should be. Thank you for your help.
--Jane Smith


(One of the first things to know about buying a business is that news of its availability for sale can have a very detrimental effect on morale among employees, suppliers and customers. We therefore changed the reader's name and slightly adjusted the figures to maintain confidentiality.)

Our first reaction on receiving the letter was, thank goodness this is a subject about which we have some real knowledge. Vic founded the merger firm of Niederhoffer, Cross & Zeckhauser in 1966. The firm and its successors have sold well over 1,000 small businesses over the past 35 years, for an average price of about $5 million. Vic and his current partner Lee Henkel, who runs Niederhoffer, Henkel & Co., have personally visited the offices and factories of many thousands of such companies.

Moreover, Vic has started many small firms of his own and bought and supervised more than a dozen with another partner, Dan Grossman, in such businesses as air-conditioning equipment, almond paste, auto-parts distribution, bottle-cap equipment, communications devices, computer equipment distribution, computer networking, incentive marketing, language programs, mail-order hardware, mail-order seeds, pets and solder.

Illuminating statistics on small business are available from the U.S. Census Bureau:
 Small business stats
Size of company # companies Employment Annual payroll
At least 1 employee 5.6 million 110.7 million $3.55 trillion
1-4 2.68 million 5.6 million $143 billion
5-9 1.01 million 6.6 million $165 billion
10-19 606,000 8.1 million $217 billion
20-99 501,848 19.7 million $475 billion
100-999 90,000 21.3 million $655 billion

The average amount earned by each employee of the companies with 100 or fewer workers is pretty close to $25,000 a year, rising to $31,000 for those working at companies with 100 to 999 employees. The hope of selling out at a profit is one of the key factors in forming a small business, and the forces that determine how much these businesses are worth affect all aspects of economic life.

In looking through the Internet search engines for articles on how to sell a business, we found 4.6 million items on Google alone. Evidently the subject is of great interest. While many of the articles contain lists of tips on buying and selling, most of the advice we reviewed was along the lines of, "Try not to buy one that's about to go under."

A notable exception was "Seven Secrets of Buying a Business" by Clifford Lazar, a forensic business consultant. We particularly liked his Rule No.3: "Sever financial relations with the previous owner." Lazar adds: "If you don't pay cash for the business, try not to have the previous owner hold the paper. He will have an incentive to have you fail so he can repossess the business and pocket your down payment."

It's all in the numbers
We told Smith that a key factor to consider in buying a business is how many years the company would have to earn money at the going rate to cover the excess you're paying above the business's net worth. For example, if you pay $1.3 million for a company with $1 million in net assets that is earning $100,000 a year, you'll need three years to cover the excess. Vic has found that a good rule of thumb is to limit the excess you pay to one year's earnings. Smith would need five years to cover the excess price of the variety store. Unless some exceptional growth is involved, that would appear to be high. Considering that the community has only 1,000 people, we are guessing that the growth of the town has been zero or negative during recent years.

Another negative might be the store's dependence on the nearby factory. If the plant were to move or downsize, it might take many more than five years to recoup the investment. From extensive experiences in buying and selling businesses, Vic has found that no matter how long an establishment has been in the area, no matter how lengthy the exclusive relation that the business has with its chief supplier or customer, the odds of a change for the worse are better than 50-50.

While we do not believe in book value or the net assets at cost of a business as the be-all and end-all in valuing a publicly held company, we find they provide useful rudders. Eventually, all businesses reach a point where they have average prospects. At that time, potential competitors will be able to decide to buy the business, improve upon it or replace the business structure by building from scratch. Unless growth is very much assured for many years -- and remember that business prospects tend to be very fickle indeed -- it would seem prudent to assume that the ultimate value of the business would be its net worth when it reaches that average point.

All too many companies with below-average prospects for the future sell at well below book value today. Value Line, for example, publishes a weekly list of 100 companies with the "widest discounts from book value." The top five discounts are all 80% or more. They include, with discounts noted: NTL Inc. (NTLI, news, msgs), 97.5%; Polymer Group (PGI, news, msgs) 82%; CMGI Inc. (CMGI, news, msgs), 88%; Fairchild Corp. (FA, news, msgs), 81% and UAL Corp. (UAL, news, msgs), 80%. It's enough to get our antennae waving again, but this time on the buy side.

4 things you have to know
We are fortunate to have a very erudite group of reader-philosophers who assist us with ideas about investment. These correspondents help us tap into specialized and ever-changing niches of knowledge that are essential for a chance of success in today's rapidly changing investment firmament. One of them, Russell Sears, a marathon runner (best time: 2:18:20 in 1996) and investment actuary for Lafayette Life Insurance in Indiana, considered Smith's query and focused on some root principles. He asked:
  1. Risk/reward. Does the cost spread her thin? Will she have to mortgage her home to buy the store?
  2. Opportunity cost. What return could she receive with the money she has available to invest? More important, what is the value of the time she would have to invest in such a business? Businesses don't just run themselves. Given limited time and money, are there better opportunities?
  3. Business plan. Studies show that most mergers and acquisitions fail because of wishful thinking. A key reason would seem to be hubris. (To this we would add the ready availability of "fuzzy accounting" methods for future earnings manipulation.) Sears suggests that Smith dig deeper into what the cost of expansion might be, and what regulations and legal issues are involved.
  4. Liquidity. What's her game plan for getting out? Could she give the store a new coat of paint and resell it? Or is this a buy-and-hold? If so, the spread has to be great.
Sometimes the greatest insights into important things come from considering humdrum matters and generalizing them. The issues of liquidity, opportunity cost, wishful thinking and resale involved in a simple thing like paying more than six times earnings for a small retailer in a dying town are all applicable to investment decisions for public companies.

A word of warning: Be aware that despite a company's apparent reluctance to be bought out, the board or owners just might have knowledge of lightning ready to strike, or a patent about to be challenged. Revenues from major customers, despite their past continuity, often have a tendency to stop right after a purchase. Once the key executive receives oodles of millions from the sale, don't be surprised if he or she is not as single-mindedly devoted to the business as you thought, especially when the salary paid under the new situation is one-fifth the previous level. (These are lessons we have seen played out in every field, and in every state from Arkansas to Alaska.)

In next week's column, we'll give further rules on techniques on buying and selling a business. Send questions to gbuch@bloomberg.net. We answer all our mail.

More on those pesky REITs
The expert in real estate and the ignorant should be friends. Many readers wrote in to indicate that while they might agree with our conclusion that near-term prospects for real estate don't look that great, they still find the dividends they receive from REITs quite attractive. In many cases, these dividend yields exceed 7%.

They asked us to list a few good REITs that have a good chance of maintaining those yields in all weather. It turns out that Barry Vinocur, editor-in-chief and publisher of Realty Stock Review and Property magazine, whom readers may recall has been one of our most strident critics, has long performed analytical and practical work on this very subject. Here are some of his thoughts:

"Though REITs may not be 'cheap' today, their fat dividend yields still make them attractive in comparison with non-REIT equities, as well as certificates of deposit and 10-year Treasury notes. (REITs are required by statute to pay out 90% of their taxable income as dividends to hang on to their tax-favored status, but in practice, most of them distribute 100% of taxable income. Many REITs treat some portion of their dividends as return of capital, as a result of depreciation. That portion of a REIT's dividend that is a return of capital goes to reduce the investor's tax basis in the investment; it is not taxed as ordinary income.) Just how secure are REIT dividends today?

"The good news is that by any measure, non-lodging REIT dividends are well covered by cash flow and, generally speaking, should be sustainable throughout the current real estate downturn. (Lodging REIT dividends were rocked by the recession and the sharp drop in travel after the tragic events of Sept. 11.) Moreover, a number of REITs, such as General Growth Properties (GGP, news, msgs) and Vornado Realty Trust (VNO, news, msgs), will have to raise their dividends roughly in line with their earnings growth to maintain their REIT status.

"One reason REIT dividends look so secure today is the single-mindedness with which most companies have sought to lower payout ratios since late November 1992, the dawn of the "modern REIT era." Payout ratios have steadily and significantly declined over the past roughly 10 years. The result is that most non-lodging REITs have dividends that are all but bulletproof, today. Nothing short of an economic Armageddon would produce across-the-board REIT dividend cuts."


Vinocur recommends the following REITs as dividend plays, with capital appreciation as a secondary objective: Home Properties (HME, news, msgs); Developers Diversified Realty (DDR, news, msgs); Macerich (MAC, news, msgs); Highwoods Properties (HIW, news, msgs) and Colonial Properties (CLP, news, msgs). He advises dividend-focused investors to consider housing their REIT investments in a tax-deferred account, such as an IRA. The truly dividend-obsessed may want to check out REIT preferreds.

We will send Vinocur's complete thoughts on REIT dividends, along with a full list of his top REIT picks, to readers who write us at gbuch@bloomberg.net. Vinocur's Web site is http://www.realtystockreview.com/.

Last note
For many weeks, since the market lows some 7% below current levels, the Speculators have indicated they are throwing caution to the winds and maintaining a 150% fully invested policy, concentrated in biotech and a few big names. As we write late Wednesday afternoon, the indicators we've been watching closely on this play have turned highly bearish. We are now moving to neutral to bearish in our own positions. If you have based any investment decision on what we have done with our money, you should be aware of our lightening and neutralizing.


At the time of publication, neither Victor Niederhoffer nor Laurel Kenner owned or controlled shares in any of the equities mentioned in this column.




MSN Money's editorial goal is to provide a forum for personal finance and investment ideas. Our articles, columns, message board posts and other features should not be construed as investment advice, nor does their appearance imply an endorsement by Microsoft of any specific security or trading strategy. An investor's best course of action must be based on individual circumstances.