Daily Speculations The Web Site of Victor Niederhoffer & Laurel Kenner Dedicated to the scientific method, free markets, deflating ballyhoo, creating value, and laughter;  a forum for us to use our meager abilities to make the world of specinvestments a better place.

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7/13/04
A Four-mula For Success
(and hats off to Murray Raphel-see below)

might be arrived at by considering the breaks through the number 4 in oil at 4000 , gold at 400, and Dax at 4000,the Bund at 11400, and the Euro at 124. -- Victor Niederhoffer

Excerpt from the book "Selling Rules" by Murray Raphel:

Use this "four-mula" for success.
This Idea Always Works!

• Make four phone calls a day to customers telling them of new merchandise just received you know they usually buy. Or of a special sale on their most-liked items. Or any reason that gives them a personal benefit.
• OR: Write four letters a day. One idea: Thank customers for their recent purchase from you.
• OR: Give out four calling cards a day. You meet new people every day. A waiter or waitress. A fellow Rotarian. The person next to you on the plane. We believe calling cards are "miniature billboards." They tell who you are and what you do and if you give enough away you're practicing the Fuller Brush theory of knocking on enough doors and one will open.
• OR: Ask for the order four times a day. Too many salespeople present their case and wait for the customer to say, "OK, I'll buy it." Rarely happens. Ask for the order.

Do one of each or four of one of these techniques every day! That's more than 1200 contacts a year. If only 10% respond, you have more than 100 extra sales you would not have had.